I Joined Uber One
With rides, Eats, and groceries all at your fingertips, it’s possible for your whole world to revolve around Uber. So when they came to us to create a splashy launch for their new membership subscription, Uber One, it only made to call a spade a spade: Uber's totally a cult.
As our campaign rolled out across social platforms, we enlisted a variety of talent to share their oddly-specific reasons for becoming an Uber One member. Because we can’t all be cult leaders.
TEAM: Brian Choi, Slate Donaldson, Adi Kwiatek, Stephanie Cho